Innovation is the consequence of inspiration, turned into action. All innovators get out into the world and observe. They watch how people live, work and talk. They listen to wishes and desires and identify needs which could be addressed. The only thing they then need to do, is to find a solution. It is not magic, but a way of thinking. Everyone can learn this.
When starting a business we start by checking all available information. We analyse the market, look at the competition and check if it could be profitable to proceed. Once you start something new however, you soon realise not ALL information is there ready for you to simply download. If it were, someone would have already done it, and starting your own business would potentially be far less attractive. So when starting something new, we don’t know everything. We have to live and deal with insecurity. This affects mainly two types of information. 1) What is the consequence of my decision, if based also on gut feeling and assumptions? and 2) What is it that I don’t know yet?
